Turn any picture into a game
secret.pics hides your photo behind numbered masks. Players answer a challenge to lift each one — and race to reveal what’s underneath. Free to play, no app, no account.
How it works
Upload a picture
Pick any photo and cover the parts you want to hide with numbered masks.
Set a challenge per mask
A quiz question or a photo task guards each mask. Answer it and the mask lifts.
Share and watch it reveal
Send one link. Players unlock mask by mask until the full picture appears.
Why secret.pics
Your original stays private
The full-resolution photo never reaches the browser. Players only ever see flattened composites they’ve earned, mask by mask.
Quizzes or photo tasks
Guard each mask with a trivia question, or a real-world photo mission you approve by hand.
Capture your audience
Optionally ask players for a verified email before they play — build a mailing list from every game.
Make it yours
Add your own logo and colours for branded campaigns, giveaways, and events.
Turn your audience into a mailing list
Run a gamified campaign: mask a product shot, and turn every question into a qualifying field. Players answer to unlock each mask — so each lead arrives with their email and everything they told you along the way, ready to export to your CRM.
- Lead-capture campaigns
- Product launches & reveals
- Events & trade shows
Create your first reveal in minutes
It’s free to start. No account is needed to play — you only sign in to build.
Create a game